Director - Influencer Relations

 Description

• Develop and execute a dynamic engagement strategy with North American sourcing advisors and analyst firms. • Drive invitations to competitive bids and elevate Sutherland’s participation in advisor-led buying decisions. • Build and maintain high-value, trust-based relationships with sourcing advisors and industry analysts. • Evolve a portfolio of key influencers, regularly curating engagement activities to reflect internal strategic shifts. • Serve as a trusted advisor to internal Vertical and Horizontal leaders, aligning influencer strategy with business objectives. • Facilitate analyst and advisor interactions including capability briefings, feedback sessions, and GtM alignment discussions. • Enhance Sutherland’s brand recognition across analyst and advisor channels. • Shape market perception through targeted engagements, published research, and third-party validations. • Track and report on influencer engagement effectiveness, bid influence, and market reach. • Continuously optimize influencer strategies based on data-driven insights and feedback from internal teams.

🎯 Requirements

• Minimum of seven (7) years of experience in business development, strategic partnerships, or influencer relations, preferably within the BPO industry • Strong existing relationships with regional sourcing advisory firms and industry analysts • Deep understanding of Digital Engineering, emerging technologies, and the US business landscape • Proven ability to develop and maintain relationships with Management and consultants • Experience with relations based sales • Experience in executing Go-to-Market (GtM) strategies and competitive positioning • Demonstrated leadership experience in managing teams and stakeholder relationships • Proven history of working with sourcing advisors